There are 2 types of bounces: soft and hard.Ī soft bounce occurs when the original delivery was unsuccessful, but the email ultimately reaches the recipient. Now, an email bounce happens when your message was not delivered to the intended recipient. ![]() There are many factors that affect your reputation: spam complaints, engagement history, unsubscribes… But the most important one is probably the email bounce rate. The higher it is, the more likely your messages are to land in recipients’ inbox, and not in spam/trash. Your account - as well as everyone else’s - has a sender reputation score. Which will directly affect your sender reputation for future campaigns. Well, the thing is, if your emails frequently end up in spam or bounced or even just seldom opened, email service providers might start treating you as a sender of harmful - or simply boring - emails no one wants to read. You might be wondering why the hell bother with deliverability rate when your delivery rate will be high anyway. On average 85%-90% of all emails generally reach your recipients’ inboxes: clearing out “bad” emails will help you reach that number. Deliverability means that your message landed in their inbox.Īnd that’s your aim, for as many people to see your message as possible. Delivery simply means that your email reached your recipient - but this could be in their spam or trash folder. However there are other reasons why you should periodically clear out inactive addresses from your mailing list.Īn important note: email deliverability is different from email delivery. Assuming of course your content is spot-on too. The more people see your offer, the more will buy into it. If you are selling a product or service, then making sure your emails reach as many recipients on your list as possible is common sense. When using file:// the file contents will need to properly formatted for the configured cli-binary-format.Īutomatically prompt for CLI input parameters.ĭisable automatically prompt for CLI input parameters.Why you should verify email addresses before sending your campaigns When providing contents from a file that map to a binary blob fileb:// will always be treated as binary and use the file contents directly regardless of the cli-binary-format setting. The raw-in-base64-out format preserves compatibility with AWS CLI V1 behavior and binary values must be passed literally. The base64 format expects binary blobs to be provided as a base64 encoded string. The formatting style to be used for binary blobs. If the value is set to 0, the socket connect will be blocking and not timeout. The maximum socket connect time in seconds. If the value is set to 0, the socket read will be blocking and not timeout. The CA certificate bundle to use when verifying SSL certificates. Credentials will not be loaded if this argument is provided. Overrides config/env settings.ĭo not sign requests. Use a specific profile from your credential file. ![]() This option overrides the default behavior of verifying SSL certificates.Ī JMESPath query to use in filtering the response data. For each SSL connection, the AWS CLI will verify SSL certificates. Override command’s default URL with the given URL.īy default, the AWS CLI uses SSL when communicating with AWS services. The generated JSON skeleton is not stable between versions of the AWS CLI and there are no backwards compatibility guarantees in the JSON skeleton generated. If provided with the value output, it validates the command inputs and returns a sample output JSON for that command. ![]() Similarly, if provided yaml-input it will print a sample input YAML that can be used with -cli-input-yaml. If provided with no value or the value input, prints a sample input JSON that can be used as an argument for -cli-input-json. Prints a JSON skeleton to standard output without sending an API request. This may not be specified along with -cli-input-yaml. It is not possible to pass arbitrary binary values using a JSON-provided value as the string will be taken literally. If other arguments are provided on the command line, those values will override the JSON-provided values. The JSON string follows the format provided by -generate-cli-skeleton. Reads arguments from the JSON string provided. cli-input-json | -cli-input-yaml (string)
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